11:41 AM EDT, 08/25/2025 (MT Newswires) -- NielsenIQ (NIQ) said Monday it will remain the exclusive provider of trade area data and consumer panel insights for Sally Beauty Holdings ( SBH ) under an expanded multiyear agreement.

Sally Beauty ( SBH ) and its brand partners will gain access to NIQ's Full View Measurement and Expanded Omnishopper solutions, offering deeper visibility into shopper behavior across channels.

NielsenIQ shares fell 2.5% in recent Monday trading, and Sally Beauty ( SBH ) eased 0.2%.

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