May 21 (Reuters) - Nike ( NKE ) is planning to raise
prices of some products from next week and will sell items on
Amazon ( AMZN ) after six years, the company said on Wednesday.
The footwear retailer will increase prices on apparel and
equipment for adults between $2 and $10, while those priced
between $100 and $150 will see a $5 hike, it said.
The company sources a significant portion of its footwear
from China and Vietnam. With the critical back-to-school
shopping season approaching, Nike ( NKE ) will not raise prices for
children's products.
"We regularly evaluate our business and make pricing
adjustments as part of our seasonal planning," Nike ( NKE ) said.
Prices for shoes costing more than $150 will increase by up
to $10, while products costing less than $100 will not see any
hike. Nike's ( NKE ) Air Force 1 shoes, which cost $155, are exempt from
the increase.
CNBC first reported on the price increases.
German sportswear brand Puma said earlier this
month it had reduced shipments from China to the U.S. and might
increase prices in the country due to tariffs.
BACK AT AMAZON ( AMZN )
Nike ( NKE ) will be back on Amazon ( AMZN ) as the footwear maker works to
regain market share from newer and trendier competitors amid a
turnaround push under CEO Elliott Hill.
Nike's ( NKE ) products on Amazon ( AMZN ) are currently sold by independent
merchants, and the company stopped selling on the e-commerce
platform in 2019 as it shifted focus to sales on its own
websites and in stores.
Its return to Amazon ( AMZN ) in the U.S. was part of its investments
in its marketplace to reach more consumers, which also included
expanding to new physical retailers such as department store
chain Printemps.
North America was Nike's ( NKE ) biggest market by total revenue, as
of 2024.
Amazon ( AMZN ) notified some of those merchants that it will ban
them from selling certain Nike ( NKE ) products from July 19 as it was
working with Nike ( NKE ) directly, the Information reported, citing a
message sent to merchants by the company.
"We're providing an extended period of time for the small
number of sellers affected to sell through their inventory of
overlapping items," an Amazon ( AMZN ) spokesperson said.
(Reporting by Juveria Tabassum in Bengaluru; Editing by
Mohammed Safi Shamsi and Arun Koyyur)