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Nike set to raise prices next week, plans to sell on Amazon again
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Nike set to raise prices next week, plans to sell on Amazon again
May 26, 2025 12:08 PM

May 21 (Reuters) - Nike ( NKE ) is planning to raise

prices of some products from next week and will sell items on

Amazon ( AMZN ) after six years, the company said on Wednesday.

The footwear retailer will increase prices on apparel and

equipment for adults between $2 and $10, while those priced

between $100 and $150 will see a $5 hike, it said.

The company sources a significant portion of its footwear

from China and Vietnam. With the critical back-to-school

shopping season approaching, Nike ( NKE ) will not raise prices for

children's products.

"We regularly evaluate our business and make pricing

adjustments as part of our seasonal planning," Nike ( NKE ) said.

Prices for shoes costing more than $150 will increase by up

to $10, while products costing less than $100 will not see any

hike. Nike's ( NKE ) Air Force 1 shoes, which cost $155, are exempt from

the increase.

CNBC first reported on the price increases.

German sportswear brand Puma said earlier this

month it had reduced shipments from China to the U.S. and might

increase prices in the country due to tariffs.

BACK AT AMAZON ( AMZN )

Nike ( NKE ) will be back on Amazon ( AMZN ) as the footwear maker works to

regain market share from newer and trendier competitors amid a

turnaround push under CEO Elliott Hill.

Nike's ( NKE ) products on Amazon ( AMZN ) are currently sold by independent

merchants, and the company stopped selling on the e-commerce

platform in 2019 as it shifted focus to sales on its own

websites and in stores.

Its return to Amazon ( AMZN ) in the U.S. was part of its investments

in its marketplace to reach more consumers, which also included

expanding to new physical retailers such as department store

chain Printemps.

North America was Nike's ( NKE ) biggest market by total revenue, as

of 2024.

Amazon ( AMZN ) notified some of those merchants that it will ban

them from selling certain Nike ( NKE ) products from July 19 as it was

working with Nike ( NKE ) directly, the Information reported, citing a

message sent to merchants by the company.

"We're providing an extended period of time for the small

number of sellers affected to sell through their inventory of

overlapping items," an Amazon ( AMZN ) spokesperson said.

(Reporting by Juveria Tabassum in Bengaluru; Editing by

Mohammed Safi Shamsi and Arun Koyyur)

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