May 21 (Reuters) - Nike ( NKE ) is set to raise prices
on several of its products starting next week and will also
return to selling its products at online retail giant Amazon ( AMZN )
, according to media reports, as President Donald
Trump's tariffs disrupt global supply chains and impact
retailers' profits.
The company, which sources a significant portion of its
footwear from China and Vietnam, will increase prices on apparel
and equipment for adults between $2 and $10, while footwear
priced between $100 and $150 will see a $5 hike, CNBC reported.
Nike ( NKE ) will also return to selling products on Amazon ( AMZN ) for the
first time in six years, the Information reported, as the
footwear maker works to regain market share from newer and
trendier competitors, amid a turnaround under CEO Elliott Hill.
Nike ( NKE ) and Amazon ( AMZN ) did not immediately respond to Reuters
requests for comment.
Shoes costing more than $150 will see their prices increased
by $10, while products costing less than $100 will not
experience any price hikes. Nike's ( NKE ) Air Force 1 shoes, which cost
$155, are exempt from the increase, CNBC reported, citing a
person familiar with the matter.
With the critical back-to-school shopping season fast
approaching, the company will maintain current prices for
children's products, the report added.
Nike's ( NKE ) products on Amazon ( AMZN ) are currently sold by independent
merchants, and the footwear maker stopped selling on Amazon ( AMZN )
after two years on the platform in 2019, as it shifted focus to
sales on its own websites and in stores.
Amazon ( AMZN ) notified some of those merchants that it will ban
them from selling certain Nike ( NKE ) products beginning July 19
because it was working with Nike ( NKE ) directly, the Information
reported, citing a message sent to merchants by the company.
German sportswear brand Puma also said earlier
this month it had reduced shipments from China to the U.S. and
might increase prices in the country due to tariffs.