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Nike to raise prices by next week, to return to selling on Amazon, media reports say
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Nike to raise prices by next week, to return to selling on Amazon, media reports say
May 26, 2025 12:07 PM

May 21 (Reuters) - Nike ( NKE ) is set to raise prices

on several of its products starting next week and will also

return to selling its products at online retail giant Amazon ( AMZN )

, according to media reports, as President Donald

Trump's tariffs disrupt global supply chains and impact

retailers' profits.

The company, which sources a significant portion of its

footwear from China and Vietnam, will increase prices on apparel

and equipment for adults between $2 and $10, while footwear

priced between $100 and $150 will see a $5 hike, CNBC reported.

Nike ( NKE ) will also return to selling products on Amazon ( AMZN ) for the

first time in six years, the Information reported, as the

footwear maker works to regain market share from newer and

trendier competitors, amid a turnaround under CEO Elliott Hill.

Nike ( NKE ) and Amazon ( AMZN ) did not immediately respond to Reuters

requests for comment.

Shoes costing more than $150 will see their prices increased

by $10, while products costing less than $100 will not

experience any price hikes. Nike's ( NKE ) Air Force 1 shoes, which cost

$155, are exempt from the increase, CNBC reported, citing a

person familiar with the matter.

With the critical back-to-school shopping season fast

approaching, the company will maintain current prices for

children's products, the report added.

Nike's ( NKE ) products on Amazon ( AMZN ) are currently sold by independent

merchants, and the footwear maker stopped selling on Amazon ( AMZN )

after two years on the platform in 2019, as it shifted focus to

sales on its own websites and in stores.

Amazon ( AMZN ) notified some of those merchants that it will ban

them from selling certain Nike ( NKE ) products beginning July 19

because it was working with Nike ( NKE ) directly, the Information

reported, citing a message sent to merchants by the company.

German sportswear brand Puma also said earlier

this month it had reduced shipments from China to the U.S. and

might increase prices in the country due to tariffs.

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