NEW YORK (Reuters) -Nike ( NKE ) on Thursday said it is working on a motorized footwear system to help casual athletes and mobility-impaired people move faster, one of four new products it teased in its latest effort to show the world it is still on the cutting-edge of sports technology.     

Known as Project Amplify, the effort is a collaboration with bionic footwear brand Dephy, Nike ( NKE ) announced Thursday morning. It remains in early stages, with the product - a running shoe that comes with an attachable, battery-charged motor - still a few years from coming to market.    

CEO Elliott Hill is betting on product innovation as a way of turning around a sportswear juggernaut whose financial performance has stagnated, as newer, nimbler brands like On and Hoka have chipped away at market share. Former CEO John Donahoe - an industry outsider who had worked as a corporate consultant and as CEO of eBay - had shifted Nike's ( NKE ) focus to more concrete metrics, like optimizing sales channels.   

Hill said last year that righting the ship would require, among other things, "unmatched, patented innovation" for new products.   

Nike ( NKE ) on Thursday also introduced the Mind 001 and Mind 002 shoes, which it claims can "tap into the mind-body connection," helping athletes' mental focus by activating "key sensory areas of the brain via underfoot stimulation." The shoes are expected to hit shelves in January.   

The company also announced a sports jersey with cooling technology, known as the Aero-FIT, which Nike ( NKE )-sponsored soccer teams will wear in next year's World Cup.