07:44 AM EST, 12/02/2024 (MT Newswires) -- Niu Technologies ( NIU ) said Monday it launched direct-to-consumer US sales of its electric-powered off-road and on-road dirt bikes, the XQi3 Wild and XQi3 Street.

Through the NIU moto sales platform, customers can now shop for, finance, and finalize their purchase entirely online, according to Niu. The online platform strengthens the company's network of more than 100 dealerships, Niu added.

Once purchased, the bikes are shipped directly to customers or to a dealer for assembly and delivery, the company said.