(Reuters) - Norwegian Cruise Line Holdings ( NCLH ) on Wednesday raised its full-year profit forecast for a third time this year, riding on sustained demand for holidays on the sea as well as higher itinerary prices.

Shares of the company, which have fallen over 7% this year, rose 2.4% in premarket trading.

As people continue to splurge more on experiences and services over discretionary goods, operators have seen record booking rates for affordable cruise vacations, giving them enough opportunity to increase ticket prices.

"As we raise our full-year guidance a third time, we expect our adjusted profit to grow approximately 120% compared to 2023," said CEO Harry Sommer.

The cruise operator now expects an adjusted profit of $1.53 per share for fiscal 2024, compared with its previous forecast of $1.42.

Rivals Carnival and Royal Caribbean Group have in recent weeks also raised their profit forecasts, despite concerns continuing to linger around impact from elevated costs.