LONDON (Reuters) -Novo Nordisk's new CEO is set to face intense investor scrutiny this week as the Wegovy-maker shakes up its board and pursues a bidding war with U.S. rival Pfizer ( PFE ).

The drugmaker will release third quarter results on Wednesday, the first for Mike Doustdar who was tasked in August with turning around the Danish company's fortunes.

Novo, facing tougher competition from U.S. rival Eli Lilly ( LLY ) in the lucrative obesity market, has seen its stock slide 50% this year, a sharp turn around from a peak in 2024 when it had been Europe's most valuable listed firm.

ALL EYES ON NEW CEO

Novo's earnings come just two weeks after controlling shareholder, the Novo Nordisk Foundation, seized control of the board, accusing its leadership of moving too slowly in the weight-loss drug race, especially in the U.S.

The outgoing chair and all six independent directors will step down at an extraordinary shareholder meeting set for November 14, with ex-CEO and Foundation chairman Lars Rebien Sorensen in line to become board chairman.

Paul Major, a healthcare-focused portfolio manager at Bellevue Asset Management, said attention would be on strategy and outlook.

"What matters is what Doustdar signals about the future, and the tone in which it's delivered," he said, adding the CEO and incoming board appeared aligned on the challenge Novo faced in a turnaround plan that has seen 9,000 jobs cut.

TD Cowen analyst Michael Nedelcovych said he wanted insight about Novo's shock $9 billion move last week to hijack Pfizer's ( PFE ) takeover of U.S. obesity biotech Metsera ( MTSR ), which has prompted a legal battle between the pair.

"I am curious... whether that speaks to a broader predilection on his part to do deals of similar either size or pace or kind," he said.

FOCUS ON 2025 TARGETS, 2026 GROWTH

Novo has cut its guidance three times so far this year and analysts said that the high end of its full-year outlook of 8%-14% sales growth looks challenging and could be lowered.

BMO analyst Evan Seigerman said he was looking for comments on how Novo plans to get past its restructuring and revive growth in its obesity business.

Jefferies analyst Michael Leuchten said Novo's outlook is constrained by its dependence on semaglutide, the active ingredient in its obesity and diabetes drugs which underpins about 60% of future revenues, given signs of market slowdown.

"It looks like the obesity market in the U.S. is running out of steam, and we don't fully understand why," he said, with new patient starts and prescription volumes "underwhelming".