* Wegovy is cheaper than Eli Lilly's ( LLY ) Mounjaro in South
Africa
* Lowest dose of Wegovy dropped from 3,090 rand to 1,873
rand
* Novo Nordisk plans to introduce Wegovy pill in South
Africa
* Legal action taken against local compounder of
counterfeit drugs
By Nqobile Dludla
JOHANNESBURG, March 25 (Reuters) - Novo Nordisk
is cutting South African prices of its weight-loss
drug Wegovy for a second time since it launched in August, local
executives said on Wednesday, pointing to fierce competition in
a market led by rival Eli Lilly ( LLY ).
The Danish drugmaker launched Wegovy in South Africa in
August, when reference pricing was uncertain due to talks with
the U.S. administration on its proposed "most-favoured nation"
policy linking U.S. drug prices to those in peer countries.
"We were of the view that the prices at the time were not
conducive for the South African market," Thabeng Leping, who
oversees market access and public affairs for Novo Nordisk South
Africa, told Reuters on the sidelines of an event about obesity.
"Because we couldn't delay the launch, we just decided we'll
fix it as we go along," he said. "So we reduced our prices in
December. We've submitted another reduction of our prices
yesterday."
The lowest injected dose of Wegovy has dropped from 3,090
rand ($183) to 1,873 rand, while the highest dose has fallen 27%
to 3,746 rand. A further 12% cut to the 1.7 mg dose - the second
highest - is awaiting approval, Leping said.
Eli Lilly's ( LLY ) rival Mounjaro starts at about 3,600 rand. Its
share of the South African market grew to 52% at the end of
January, Aspen Pharmacare, the official seller of
Mounjaro, said this month, predicting more than 1.3 billion rand
($77 million) in sales in the year through June.
Novo declined to give local sales figures, saying only that
its products were doing "extremely well".
Speaking on a panel at the event, Novo South Africa General
Manager Sara Norcross said the company intends to introduce its
Wegovy pill locally "as soon as possible".
Both Novo and Lilly face competition from unauthorised
copycat versions of their drugs, which Norcross said were used
by one in two people on weight-loss treatments in South Africa
despite adverse outcomes.
Novo has pursued legal action against a local compounder,
while the health regulator is moving to classify such products
as "undesirable."
($1 = 16.9093 rand)