DAVOS, Switzerland, Jan 24 (Reuters) - The chief

executive of Japanese IT company NTT DATA ( NTTDF ) said global

standards in regulation of artificial intelligence (AI) would

reduce risks in the development of the fast-emerging technology.

"The issue, and especially as it relates to AI, is not

over-regulation or under-regulation, but more standard

regulation globally," Abhijit Dubey told the Reuters Global

Markets Forum.

"That's what we really need, because otherwise we create a

lot of risks," he said on the sidelines of the World Economic

Forum's annual meeting in Davos, Switzerland.

Dubey said intellectual property protection, energy

efficiency and measures to prevent piracy and deepfakes were

areas where a global approach could yield results.

Companies needed to view their business and AI strategies as

a single strand to realise the productivity gains new technology

could deliver.

"The biggest issue with AI in terms of getting value is not

the technology, the technology is there. It will only get better

and it will get better faster," he said.

It was about whether a company's workforce was ready to

adopt the new technology, and if they had the data architecture

set up to implement it, Dubey added.

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