07:18 AM EST, 01/03/2025 (MT Newswires) -- Nu Skin Enterprises ( NUS ) said Friday that its Rhyz unit has sold its Mavely marketing technology platform to Later, a portfolio company of Summit Partners, for $250 million.

The purchase price was in cash and a minority equity stake in the combined Later/Mavely business, the company said.

Shares of Nu Skin Enterprises ( NUS ) were more than 14% higher in premarket trading.