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Ocado ( OCDGF ) signed deal with Kroger ( KR ) for 20 sites in 2018
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Eight sites currently live, further two to open 2025-26
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Kroger ( KR ) is reviewing e-commerce operations
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Ocado ( OCDGF ) CEO met Kroger ( KR ) boss this week
By James Davey
LONDON, July 17 (Reuters) - Ocado ( OCDGF ), the British
online supermarket and technology group, is confident its U.S.
grocery partner Kroger ( KR ) will opt to grow its e-commerce
business despite a recent change in management, Ocado's ( OCDGF ) boss
said on Thursday.
Ocado ( OCDGF ) struck a deal with Kroger ( KR ) in 2018 to help the U.S.
firm ratchet up its delivery business with the construction of
robotic warehouses.
The initial deal saw Kroger ( KR ) identify 20 sites to build
automated warehouses, or customer fulfilment centres (CFCs) as
Ocado ( OCDGF ) calls them, in the United States, making the group Ocado's ( OCDGF )
most important partner.
However, so far, only eight sites have gone live, with a
further two in the cities of Charlotte and Phoenix not due to
open until early in Ocado's ( OCDGF ) 2025-26 financial year, which starts
in December.
Last month, Kroger's ( KR ) interim CEO Ron Sargent, who succeeded
long-time boss Rodney McMullen in March, said he was reviewing
the group's e-commerce operations.
Ocado ( OCDGF ) CEO Tim Steiner told Reuters he visited Sargent and
Kroger's ( KR ) chief digital officer Yael Cosset in the U.S. earlier
this week.
"We were together for many hours," Steiner said in an
interview after Ocado ( OCDGF ) reported first-half results.
"It's really clear from their own statements that they want
to grow their e-commerce business, and we're committed to help
them in any way we can to achieve that," he said, adding that
the U.S. is "undoubtedly an enormous ongoing opportunity for us
as a business."
However, Steiner said he could not put a timeline on when
the target of 20 sites would be achieved.
He also declined to comment on whether the exclusivity
element of its deal with Kroger ( KR ), which is conditional on growth,
would roll off later this year.