(Corrects May 16 story to reflect error in live translation,
Adidas is making cheaper versions for Deichmann and Intersport,
not Foot Locker ( FL ))
By Linda Pasquini
May 16 (Reuters) - Adidas is launching cheaper versions
of its three-striped shoes like the white and black suede Samba
as it aims to spread the trend, CEO Bjorn Gulden said on
Thursday at the company's annual shareholders' meeting in
Germany.
"It's important to understand that not everyone can afford
to buy a shoe for 120 or 150, but everyone wants to
take part in the same trends," Gulden told investors in a
presentation in Furth, near Adidas' headquarters in
Herzogenaurach.
Adidas will offer similar versions of the Samba and other
shoes for $60 to $80, more affordable entry points than the $100
to $150 price tag for the main shoe lines, according to a
presentation slide shown by Gulden.
"What we do at the top, 100 and higher, we're
bringing that down," Gulden said. The cheaper models are aimed
at retailers like Deichmann and Intersport, he added.