10:48 AM EDT, 07/10/2024 (MT Newswires) -- Omnicom Group ( OMC ) said Wednesday it has launched its next-generation intelligent content platform, ArtBotAI, which uses generative artificial intelligence models.

The new offering integrates clients' digital assets, templates, MarTech and AdTech platforms, AI, and first and third-party data to help them deliver customized content, the company said.

Shares of Omnicom ( OMC ) were up 1.4% in recent trading.

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