Oct 21 (Reuters) - Advertising firm Omnicom ( OMC ) on

Tuesday posted a 4% rise in third-quarter revenue, helped by

continued growth in its media and advertising segment.

The New York-based ad firm has been deploying generative AI

and agentic capabilities through its Omni platform and data

assets. It has tapped the technology to fuel campaigns as

companies continue spending on Omnicom's ( OMC ) services.

Its flexible cost structure and diversified business lines

provide it relative stability amid a volatile media and

advertising landscape, according to analysts.

The U.S. FTC has approved a final order settling antitrust

charges over Omnicom's ( OMC ) acquisition of Interpublic Group of

Companies ( IPG ), allowing the $13.5 billion deal to move

forward.

Omnicom ( OMC ) expects the deal, projected to close by the end of

next month, to drive revenue growth and cost synergies.

The company competes with UK's WPP ( WPP ) and has over

5,000 clients in more than 70 countries.

Its revenue of $4.04 billion in the three months ended

September 30 came roughly in line with analyst estimates,

according to data compiled by LSEG.

The company's media and advertising segment, its largest by

revenue, posted an organic growth of 9.1% to $2.35 billion in

the third quarter.

Omnicom ( OMC ) earned $2.24 per share on an adjusted basis, ahead

of expectations of $2.16 apiece.