(Reuters) -Advertising firm Omnicom ( OMC ) on Tuesday posted a 4% rise in third-quarter revenue, helped by continued growth in its media and advertising segment.

The New York-based ad firm has been deploying generative AI and agentic capabilities through its Omni platform and data assets. It has tapped the technology to fuel campaigns as companies continue spending on Omnicom's ( OMC ) services.

Its flexible cost structure and diversified business lines provide it relative stability amid a volatile media and advertising landscape, according to analysts.

The U.S. FTC has approved a final order settling antitrust charges over Omnicom's ( OMC ) acquisition of Interpublic Group of Companies ( IPG ), allowing the $13.5 billion deal to move forward.

Omnicom ( OMC ) expects the deal, projected to close by the end of next month, to drive revenue growth and cost synergies.

The company competes with UK's WPP and has over 5,000 clients in more than 70 countries.

Its revenue of $4.04 billion in the three months ended September 30 came roughly in line with analyst estimates, according to data compiled by LSEG.

The company's media and advertising segment, its largest by revenue, posted an organic growth of 9.1% to $2.35 billion in the third quarter.

Omnicom ( OMC ) earned $2.24 per share on an adjusted basis, ahead of expectations of $2.16 apiece.