Sept 30 (Reuters) - Swiss sneaker brand On Holding

said on Tuesday its chief operating officer,

Sam Wenger, is stepping down at the end of the year after eight

years in the role.

Scott Maguire, currently chief innovation officer, will

assume the expanded role of chief innovation and operations

officer starting January 1, 2026, the Roger Federer-backed

company said in a statement.

Wenger will remain with the company until the end of the

first quarter of 2026, it added.

Maguire, who joined On in 2025, had previously served as CEO

of Specialized Bicycle Components and Group COO at Dyson.

On has been capturing market share in the U.S. from rivals,

including Adidas and Nike ( NKE ) by targeting

younger customers through high-profile collaborations and

product innovations, and had raised its annual sales forecast in

August.