Sept 15 (Reuters) - Israel-based Fiverr International ( FVRR )

is laying off 30% of its workforce, a company

spokesperson said on Monday, as the online services marketplace

doubles down on artificial intelligence to automate systems and

streamline operations.

The cuts, which will affect 250 employees, are a part of a

restructuring plan announced by Fiverr's ( FVRR ) CEO Micha Kaufman

geared towards investing heavily in AI and incorporating the

technology into the company's platform.

The company had 762 employees as of December last year.

"We are launching a transformation for Fiverr ( FVRR ), to turn

Fiverr ( FVRR ) into an AI-first company that's leaner, faster, with a

modern AI-focused tech infrastructure, a smaller team, each with

substantially greater productivity, and far fewer management

layers," Kaufman said in a letter to employees.

The layoffs mirror similar moves by larger tech firms, such

as Salesforce ( CRM ), that have spent a significant amount of

resources on AI agents and machine learning to automate customer

care and logistical work.

While it isn't clear what kinds of jobs will be impacted,

Fiverr ( FVRR ) operates a self-service digital marketplace where

freelancers can connect with businesses or individuals requiring

digital services like graphic design, editing or programming.

Most processes on the platform take place with minimal

employee intervention as ordering, delivery and payments are

automated.

The company's name comes from most gigs starting at $5

initially, but as the business grew, the firm has introduced

subscription services and raised the bar for service prices.

Fiverr ( FVRR ) said it does not expect the job cuts to materially

impact business activities across the marketplace in the near

term and plans to reinvest part of the savings in the business.