March 19 (Reuters) - OpenAI on Thursday confirmed a Wall

Street Journal report that it plans to fold its ChatGPT app,

coding platform Codex and browser into a single desktop

"superapp" to simplify user experience.

OpenAI President Greg Brockman will temporarily oversee the

product overhaul and associated organisational changes, while

Chief of Applications Fidji Simo will lead the sales team as the

companyprepares to market the new app, an OpenAI spokesperson

said in a statement.

"We realised we were spreading our efforts across too many

apps and stacks, and that we need to simplify our efforts," Simo

told employees in an internal note, the Journal reported.

"That fragmentation has been slowing us down and making it

harder to hit the quality bar we want."

Executives hope that bringing the company's tool under one

app will help streamline resources as OpenAI seeks to

counterrising competition from rival Anthropic, the Journal

reported.

Earlier this year, OpenAI launched a standalone desktop

version of its Codex coding tool as it moved to strengthen its

presence in the AI code-generation market.