March 10 (Reuters) - OpenAI plans to soon launch its AI

video generator Sora in ChatGPT, The Information reported on

Tuesday, citing people familiar with the matter.

Sora, which expanded OpenAI's foray into multimodal AI

technologies, competes with text-to-video tools from Meta

and Alphabet's Google.

While text-centric AI models have been adopted at home and

at work, those specialized in generating videos and pictures

represent the next frontier in the technology's potential for

disruption.

OpenAI launched Sora as a standalone app in September 2025.

The app lets users create and share AI videos that can be spun

from copyrighted content and shared to social media-like

streams.

The AI firm will continue to operate the Sora standalone

app, The Information said.

Reuters could not immediately verify the report. OpenAI did

not immediately respond to a request for comment outside regular

business hours.