March 24 (Reuters) - OpenAI is discontinuing its video

generation tool Sora in a surprise move announced on Tuesday, as

the ChatGPT maker ramps up focus on enterprise offerings amid

plans for a potential market debut later this year.

"We're saying goodbye to Sora... we know this news is

disappointing. We'll share more soon, including timelines for

the app and API and details on preserving your work," the Sora

team said in a post on social media site X.

OpenAI first introduced Sora in early 2024, stunning the

world with a software that could generate feature film-like

quality videos based on text prompts. The launch prompted AI

companies across the U.S. as well as China ramp up releases of

their own AI video generation models.

Sora was launched as a standalone app in September 2025,

letting users create and share AI videos that can be spun from

copyrighted content and shared to social media-like streams.

The Wall Street Journal, which first reported the

discontinuation of Sora earlier on Tuesday, said OpenAI CEO Sam

Altman announced the changes to staff saying the company would

wind down products that use its video models.

In addition to the consumer app, OpenAI is also

discontinuing a version of Sora for developers and will not

support video functionality inside ChatGPT either, the report

added.