(Reuters) -OpenAI is planning to release a new version of its Sora generator that creates videos featuring copyrighted material, unless rights holders opt out of having their work appear, the Wall Street Journal reported on Monday, citing people familiar with the matter.

The artificial intelligence startup began notifying talent agencies and studios over the past week about the opt-out process and the product, which it plans to release in the coming days, the report said.

The new process would mean movie studios and other intellectual property owners would have to explicitly ask OpenAI not to include their copyrighted material in videos Sora creates, according to the report.

While copyrighted characters will require an opt-out, the new product will not generate images of recognizable public figures without their permission, the Journal said.

Separately, Wired reported on Monday that OpenAI is preparing to launch a standalone app for Sora 2, featuring a vertical video feed with swipe-to-scroll navigation, resembling TikTok.

Users would be able to create videos that are up to 10 seconds long, using Sora, according to documents viewed by Wired. There is no option to upload photos or videos from a user's camera roll or other apps.

The app has an identity verification feature that allows users to confirm their likeness, Wired said. If a user has verified their identity, they can use their likeness in videos.

OpenAI launched the app internally last week and received overwhelmingly positive feedback from employees, the report said.

OpenAI did not immediately respond to a Reuters request for comment on both the media reports.

Microsoft ( MSFT )-backed OpenAI launched Sora in December last year, expanding its foray into multimodal AI technologies and competing with similar text-to-video tools from Meta and Alphabet's Google, along with Stability AI's Stable Video Diffusion.

Last week, Meta unveiled Vibes, a platform where users can create and share short-form, AI-generated videos.