05:49 PM EDT, 09/09/2025 (MT Newswires) -- OptimizeRx ( OPRX ) and Lamar Advertising ( LAMR ) announced late Tuesday a strategic collaboration to combine OptimizeRx's ( OPRX ) Micro-Neighborhood Targeting data with Lamar's national out-of-home advertising network.

The partnership allows pharmaceutical and healthcare companies to target clinically relevant patient groups with highly precise geographic accuracy, according to the report.

The collaboration lets marketers blend the wide reach of OOH advertising with data-driven targeting, enhancing campaign measurability and cost-efficiency, while also ensuring privacy compliance, it added.