07:13 AM EDT, 07/08/2025 (MT Newswires) -- Organigram (OGI) said Tuesday it has launched a direct-to-consumer e-commerce platform under its Collective Project brand to expand US sales of its hemp-derived THC beverages.

The new online store allows customers in 25 states to purchase products such as sparkling juices and lemonades in multiple THC dosages and pack sizes, the company said.

Organigram also said the US launch adds a new revenue stream and expands access to a fast-growing consumer segment.