LONDON/COPENHAGEN, May 7 (Reuters) - Jewellery maker

Pandora has been gaining market share in the United

States and plans to keep investing to win over new customers

there, CEO Alexander Lacik told Reuters on Wednesday, despite

the risk U.S. tariffs will dent consumer demand.

"U.S. consumer demand for the category is not super strong,

but the demand for Pandora has been very strong," Lacik said in

an interview, adding that if steep U.S. tariffs on many

countries return, that could change.

"If that happens and the demand generally goes down in the

U.S., of course we'll have to kind of rethink our plan a little

bit. But at this moment in time, we're punching away because

it's working," Lacik said.