05:31 PM EDT, 07/14/2025 (MT Newswires) -- Paramount Global's ( PARAA ) Australian unit and Magnite ( MGNI ) said Monday they plan to collaborate to offer programmatic access to Paramount+'s premium streaming TV inventory in Australia.

Under the agreement, Paramount will utilize Magnite SpringServe video platform after the launch of its ad-supported plan to allow advertisers to reach relevant streaming audiences with enhanced transparency.