Feb 20 (Reuters) - PepsiCo ( PEP ) has joined the

growing list of major U.S. companies that are making changes to

their diversity, equity and inclusion programs as President

Donald Trump pushes to dismantle the practice across the federal

government and private sector.

The Frito-Lay to 7Up maker will end DEI workforce

representation goals and transition its chief DEI officer to a

broader role looking into associate engagement and leadership

development, according to a memo to company associates. The

officer will also continue working on its 2021 "A Space to Be

You" program.

PepsiCo ( PEP ) is revising its DEI program as 2025 marks the end of

its five-year strategy and it will introduce a new "Inclusion

for Growth" strategy, CEO Ramon Laguarta said in the memo.

American corporations from Target ( TGT ) to Alphabet-owned

Google have either dropped or considered changing

their DEI policies after Trump urged private-sector companies to

end "illegal DEI discrimination and preferences".

Trump has also directed federal agencies to terminate DEI

programs and warned of cuts in federal funding for academic

institutions and universities if they continue the policies.

PepsiCo ( PEP ) is also expanding its supplier base by broadening

opportunities for all small businesses to be a part of the

company, according to the memo.

The snacks and beverages giant will also no longer

participate in single demographic category surveys, the memo

said.