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Performant Capital Announces Acquisition of Avalara Beverage Alcohol Compliance Solutions
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Performant Capital Announces Acquisition of Avalara Beverage Alcohol Compliance Solutions
Oct 22, 2025 7:17 AM

PASO ROBLES, Calif.--(BUSINESS WIRE)--

Performant Capital today announced its portfolio company, BevLogic, will acquire select beverage alcohol compliance technology assets from Avalara, Inc., including regulatory compliance solutions dedicated to the needs of wineries and related beverage alcohol producers. Performant Capital is a Chicago-based private equity firm that partners with software and technology-enabled service companies to accelerate their growth.

Founded in 1997 as Compli, BevLogic will operate as the premier regulatory compliance provider to beverage alcohol producers by offering a comprehensive set of software, returns and reporting, licensing, and product registration solutions. BevLogic will be led by Rachel Dumas Rey, the Founder of BevLogic, as Chief Executive Officer.

“We are excited to partner with Rachel Rey to acquire beverage alcohol compliance solutions from Avalara and inject growth capital to strategically position BevLogic for continued success,” said Michael Ciaglia, Partner at Performant Capital. “This investment underscores our commitment to backing founders that have built mission-critical software where Performant Capital’s operating expertise can unlock future growth. We were attracted to the beverage alcohol industry’s most comprehensive regulatory compliance solution that incorporates returns, licensing, and product registration offerings.”

“I am proud to reunite with the industry’s leading team to serve hundreds of beverage alcohol producers who rely on BevLogic for regulatory compliance expertise,” stated Rachel Rey, Founder and Chief Executive Officer of BevLogic. “I chose to partner with Performant Capital because of their founder-centric model, domain expertise in beverage alcohol, and commitment to invest in future product growth. Together, we are excited to expand the capabilities of BevLogic’s software platform and continue to deliver best-in-class customer support.”

This transaction excludes AvaTax for Beverage Alcohol, a sales tax calculation cloud-based product, that continues to be owned by Avalara. Deal terms will not be disclosed.

About BevLogic

BevLogic is a Paso Robles-based provider of software and technology-enabled regulatory compliance services to beverage alcohol producers. BevLogic’s platform enables its customers to confidently address their returns and reporting, licensing, and product registration requirements. For more information about BevLogic, please visit https://bevlogic.com/.

About Performant Capital

Performant Capital is a Chicago-based, lower middle market private equity firm focused on investments in technology-driven companies. Performant Capital invests in businesses across software, technology-enabled services, and data intelligence products and services. With over 50 years of collective investing and operating experience in these sectors, Performant Capital’s principals seek opportunities where its depth of investing, operating expertise, and partner network can materially impact performance. More information about Performant Capital can be found at https://performantcapital.com/.

Source: Performant Capital

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