08:10 AM EST, 12/18/2024 (MT Newswires) -- Perion Network ( PERI ) said Wednesday it is integrating Experian's identity graph into its own platform in an effort to increase its capabilities.

This collaboration is meant to improve Perion's digital advertising tools across multiple devices.

Perion Chief Executive Tal Jacobson says the integration will help clients "optimize their campaigns, creating more personalized and effective marketing strategies for driving higher engagement and conversions."