07:58 AM EDT, 04/03/2025 (MT Newswires) -- Pet Valu Holdings ( PTVLF ) , a Canadian specialty retailer of pet food and pet-related supplies, on Thursday introduced new lower prices across its line-up of premium quality, Made in Canada Performatrin Prime dry dog and cat food.

The move comes after U.S. President Donald Trump on Wednesday, announced sweeping reciprocal global tariffs on his so-called 'Liberation Day'. Trump also imposed a baseline 10% fee on all imports, but a fact sheet from the White House cited Canada as exempt.

"Today we're taking our commitment to supporting Canadian brands a step further by introducing new lower prices on an excellent and popular Canadian brand, Performatrin Prime, positioning it as the best priced pet food in the scientific nutrition category within our stores and digital channel," said Pet Valu ( PTVLF ) Chief Operating Officer Greg Ramier.

Shares of the company closed down 1.7% to $25.79 on Wednesday on the Toronto Stock Exchange.