Aug 27 (Reuters) - Pfizer Inc ( PFE ) is launching a new

website to promote and improve access to its health care

offerings for migraine and respiratory illnesses.

The drugmaker said on Tuesday that it launched the site

called PfizerForAll to help patients get access to treatments

like its COVID-19 drug Paxlovid and its migraine pill Nurtec by

offering services like telehealth appointments and diagnostic

tests.

It can also help them find vaccines for respiratory

illnesses like COVID, flu, respiratory syncytial virus (RSV) and

pneumonia.

"These are conditions that consumers engage in deeply,"

Pfizer ( PFE ) Chief U.S. Commercial Officer Aamir Malik said in an

interview. "They're engaged in trying to understand their own

diagnosis, understand what solutions are available to them and

navigate care for themselves."

Investors have fled from Pfizer ( PFE ) as the market for its

COVID-19 vaccine and treatment has shrunk by billions of dollars

a year.

The company's 2023 launch of its RSV shot Abrysvo has also

been a disappointment, but the company has expressed optimism

about the vaccine in the U.S. this year.

Some of these features have existed on the websites for the

specific medicine brands or elsewhere, but PfizerForAll brings

them onto a single platform and gives the company a place to

potentially expand those offerings.

"There's a real-time aspect to having a digital platform

where we can add features and add partners to enhance that

consumer experience, but we're going to let the consumer and the

patient guide us on what it is that they need and what they

value, and then we'll grow the platform accordingly from there,"

Malik said.

Pfizer's ( PFE ) new website follows a similar initiative launched

by Eli Lilly ( LLY ) to help patients get its drugs, including

the weight-loss medicine Zepbound, called LillyDirect.

Lilly's service enables patients to order their medicines

directly from the drugmaker. PfizerForAll does not, making use

instead of the existing insurance and pharmacy network for

patients to receive their drugs.

Pfizer ( PFE ) said among the new offerings on the site are

telehealth consultations from UpScriptHealth and delivery

options from Instacart.