(Reuters) -Obesity drug developer Metsera said on Friday that it had accepted Pfizer's $10 billion acquisition offer, ending a fierce bidding war between the New York-based pharma giant and Danish rival Novo Nordisk.

Pfizer appeared to have locked up the acquisition in September before Novo jumped in last week with an unsolicited offer, sparking a strategic fight for a coveted asset in the growing weight-loss market. Pfizer is trying to gain a toehold in that marketplace to overcome past in-house stumbles in developing weight-loss drugs.

Pfizer will pay $86.25 per share in cash, a premium of 3.69% to Metsera's Friday close, Metsera said in a statement. The offer includes $65.60 per share in cash and a contingent value right entitling holders to additional payments of up to $20.65 per share in cash.

NOVO NORDISK SAYS IT WILL NOT INCREASE OFFER

Novo Nordisk on Saturday said that it will not be making an increased offer to acquire Metsera.

"Following a competitive process and after careful consideration, Novo Nordisk will not increase its offer to acquire Metsera," the Danish drugmaker said in a statement.

The escalating M&A game sent Metsera's shares surging over the last week. From just before Novo stepped in with its bid through Friday's close, Metsera shares gained nearly 60%, sending its market value to $8.75 billion.

For a time, it appeared Novo had the inside track. Novo has been trying to recover its once-commanding position in obesity drugs that it lost to Eli Lilly.

Metsera, in its Friday statement, said Novo's proposal presented "unacceptably high legal and regulatory risks" compared to the proposed merger with Pfizer, citing a call from the U.S. Federal Trade Commission to discuss the risks of a transaction with Novo. The regulator sent a letter earlier this week to Novo and Metsera, saying their proposed deal ran the risk of violating U.S. antitrust laws.

Novo said in its statement that it believed that the structure of its offer was "compliant with antitrust laws".

In a statement, Pfizer said it was pleased to have reached a revised agreement with Metsera, and expects to close the merger soon after Metsera's November 13 shareholder meeting.

OPTIMISTIC ASSUMPTIONS ABOUT FUTURE PERFORMANCE

Bernstein analyst Courtney Breen said the $10 billion price rested on optimistic assumptions about the future performance of Metsera, saying Pfizer would need to assume $11 billion in revenue by 2040, nearly double Metsera's current projections. She pointed to growing scepticism around long-term GLP-1 pricing, which could compress margins.

Metsera's board recommended its shareholders approve the amended Pfizer offer. The biotech company currently loses money and analysts expect additional losses while its drugs are still in development. 

The bidding war between Pfizer and Novo took the price from Pfizer's $7.3 billion offer in September to where it stands today. Former Pfizer research-and-development chief John LaMattina told Reuters the battle was reminiscent of Pfizer's 2000 hostile takeover of Warner-Lambert for $90 billion in an effort to gain control of Lipitor, a cholesterol-lowering drug.

"While this is a smaller deal, Pfizer must believe that Metsera's pipeline is key for its future," he said.

Metsera's experimental obesity drugs, MET-097i, a GLP-1 injectable, and MET-233i, which mimics the pancreatic hormone amylin, are projected to reach $5 billion in combined peak sales, according to Leerink Partners analyst David Risinger.