June 17 (Reuters) - Tobacco giant Philip Morris
International ( PM ) said on Monday that it would suspend online
sales on Swedish Match North America's ZYN.com nationwide as the
Zyn nicotine pouch maker responds to a subpoena from the
District of Columbia (D.C.).
Philip Morris ( PM ) bought Swedish Match in a $16 billion deal in
2022 as the company looked to reduce its reliance on cigarettes
amid stricter regulations, and a consumer shift towards
alternatives to tobacco and traditional cigarettes.
The company said that Swedish Match North America had
received a subpoena from D.C.'s Attorney General requesting
information about its compliance with D.C.'s 2022 ban on the
sale of all flavored tobacco.
In October 2022, D.C. banned the sale of all flavored
tobacco, including flavored synthetic nicotine products.
Philip Morris ( PM ) said that it intends to comply with D.C.'s
request and that in the event of an unfavorable outcome related
to this matter, a material liability is reasonably possible.
The company said its preliminary investigation indicates
that there have been sales of flavored nicotine pouch products
in D.C., predominantly related to certain online sales platforms
and some independent retailers.
"Swedish Match is conducting a full review of its sales and
supply chain arrangements in D.C. and other U.S. localities
where flavor bans may apply and is temporarily suspending all
sales on ZYN.com until that assessment is complete," a Philip
Morris ( PM ) spokesperson told Reuters.
Philip Morris ( PM ) has benefited from strong demand for its Zyn
nicotine pouches in the U.S., which the company says do not
contain tobacco.
In its first quarter results, reported in April, shipments
of Zyn nicotine pouches grew nearly 80% compared with a year
ago. However, sales on ZYN.com represent a "very small
percentage of nationwide Zyn volumes," the company added on
Monday.