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Philip Morris to pay $1.2 mln to settle probe into flavored tobacco ban violation
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Philip Morris to pay $1.2 mln to settle probe into flavored tobacco ban violation
Dec 13, 2024 7:40 AM

Dec 13 (Reuters) -

Tobacco giant Philip Morris International's ( PM )

subsidiary Swedish Match North America(SMNA) will pay $1.2

million to settle an investigation into violations of Washington

D.C.'s flavored tobacco ban.

The District of Columbia attorney general's office said it

had found evidence that SMNA facilitated online sales of "tens

of thousands" of flavored Zyn nicotine pouches to D.C. consumers

between October 1, 2022, when the ban was enacted, and June 30,

2024.

PMI, which acquired a 90% stake in Swedish Match for $16

billion in November 2022, must now monitor its distributor's

compliance with D.C.'s ban quarterly and stop sales of flavored

Zyn pouches through Zyn.com and related e-commerce platforms,

the AG's office said on Friday.

Nicotine pouches became the second most common used

tobacco product in the U.S., with 890,000 students reporting

having used the products in 2024, according to a report by the

Centers for Disease Control and Prevention.

The tobacco giant had

suspended sales on Zyn.com

after it had been issued a subpoena by the D.C. attorney

general earlier this year.

Swedish Match would continue to focus on its

brick-and-mortar stores, PMI said in an emailed statement.

Sales of Zyn, which PMI says does not contain tobacco, have

surged, growing 41.1% in PMI's most recent quarterly results.

The company, which has been looking to move beyond

traditional cigarettes, has also expanded production to counter

Zyn supply shortages in the U.S. amid a budding black market for

nicotine pouches.

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