03:50 AM EDT, 06/16/2025 (MT Newswires) -- Pinterest ( PINS ) and Instacart (CART) said Monday they have partnered to help brands better reach shoppers using Instacart's purchase data.

The companies said select Pinterest ( PINS ) advertisers will now be able to target audiences based on Instacart's shopping insights, with plans to expand the partnership to include closed-loop measurement, "which would tie Pinterest ( PINS ) ads to actual product sales across the Instacart Marketplace," the companies said.

Pinterest ( PINS ) ads will become directly shoppable via Instacart, they said.