(Reuters) -Pinterest ( PINS ) forecast current-quarter revenue above Wall Street estimates on Thursday, a sign of growing advertising spend on the social media platform despite uncertainty over marketing budgets.

Shares of the company were up 11% in extended trading.

The company's emphasis on direct response ads - designed to prompt specific actions like shopping, app downloads or website visits - continues to drive ad spend, even as brand awareness advertising is weak.

Pinterest's ( PINS ) results follow the termination of a duty-free import loophole in the U.S., which, combined with deepening trade tensions, has constrained ad budgets for some social media platforms.

But Facebook-parent Meta and Reddit ( RDDT ) topped revenue expectations in the first quarter on strong ad sales. In contrast, smaller rival Snap said that it would not issue a quarterly forecast due to economic uncertainty, as advertisers favor bigger platforms in tough times.

"As the macroeconomic and digital ad landscape evolves, our strategy and consistent execution have made Pinterest ( PINS ) more resilient than ever," CEO Bill Ready said in a statement.

Pinterest's ( PINS ) Gen Z users, who comprise over 40% of its user base, along with its artificial intelligence tools for creating personalized ad campaigns, make the social media platform increasingly attractive to advertisers.

The company expects second-quarter revenue of $960 million to $980 million, the midpoint of which was above the analysts' average estimate of $966.3 million, according to data compiled by LSEG.

It expects adjusted earnings before interest, taxes, depreciation and amortization of $217 million to $237 million for the second quarter, compared with estimates of $233.1 million.

Revenue grew 16% to $855 million for the first quarter ended March 31, beating estimates of $846.6 million.

Global monthly active users on the platform rose 10% to 570 million, exceeding estimates of 564 million.