Nov 4 (Reuters) - Pinterest ( PINS ) forecast fourth-quarter revenue slightly below Wall
Street estimates on Tuesday, signaling rising competition from larger platforms such as Meta
during the holiday shopping season.
The company expects quarterly revenue between $1.31 billion and $1.34 billion, with the
midpoint marginally below analysts' average estimate of $1.34 billion, according to data
compiled by LSEG.
Pinterest's ( PINS ) results follow reports from digital ad bellwethers, including Google-parent
Alphabet, Meta and Reddit ( RDDT ), which posted upbeat third-quarter revenue
on robust ad spending.
Large platforms such as TikTok and Meta's Instagram and Facebook remain the top choices for
marketers, thanks to their massive user bases and sophisticated artificial intelligence tools
for campaign creation.
The image sharing platform also offers an AI-powered Performance+ ad suite to marketers
for creating personalized and automated campaigns.
Pinterest ( PINS ) had said it saw lower spending by Asia-based e-commerce retailers in the U.S.
after the end of the
"de minimis" exemption
, though some shifted budgets to Europe and other regions.
The end of the U.S. duty-free import provision for low-value shipments from China and Hong
Kong has prompted some Chinese retailers, such as Temu and Shein, to adjust their marketing
budgets.
Pinterest's ( PINS ) global monthly active users are rising, with the company hitting an all-time
high of 600 million in the third quarter.
The company's revenue grew 17% to $1.05 billion in the third quarter, aligning with
analysts' estimates and marking its return to the billion-dollar revenue level first attained in
the holiday quarter of 2024.
Adjusted profit per share came in at 38 cents for the quarter ended September 30, missing
estimates of 42 cents.