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Porsche CEO sees 'tough and long' road ahead in major product overhaul
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Porsche CEO sees 'tough and long' road ahead in major product overhaul
Sep 21, 2025 2:54 AM

FRANKFURT, Sept 19 (Reuters) - Porsche AG is

facing years of margin pressure as the luxury sportscar maker is

changing its mid-term product strategy in favour of combustion

engine models, its CEO said, a reflection of

weaker-than-expected demand for electric vehicles.

Oliver Blume, who serves as CEO of both Porsche AG and

parent Volkswagen, said a restructuring announced

earlier on Friday would be a "tough and long road" for the

company.

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