* Porsche forecasts 5.5% to 7.5% margin this year after 1.1%
in 2025
* Details on recovery plan due in October
* CEO pledged to focus on high-margin vehicles and
cost-cutting
(Writes through, adding detail, context and investor comment)
By Rachel More
BERLIN, June 22 (Reuters) - Porsche faces
fundamental challenges in crucial markets and a long road back
to recovery, but the German sports car maker is sticking by this
year's financial targets, its CEO will tell investors on
Tuesday.
A profit warning from premium rival BMW last week,
citing a prolonged downturn in China and rising costs resulting
from the Iran war, has prompted analysts to look more closely at
other carmakers' targets for the year.
Porsche continues to expect its operating margin to recover
to between 5.5% and 7.5% this year despite persistent challenges
in key markets, CEO Michael Leiters is set to say at the
company's AGM, according to speech text published online ahead
of the meeting.
"In the short term, we will not see a return to the targeted
margins we have seen in the past," the speech says, highlighting
U.S. tariffs and Chinese competition as major challenges.
RECOVERY PLAN DETAILS EXPECTED IN OCTOBER
Leiters, however, confirmed the 2026 forecast "despite the
environment remaining very challenging".
Investors will be eager to hear how the new CEO plans to
restore the fortunes of the Stuttgart-based maker of the 911
sports car, which is part of the Volkswagen group,
after its operating margin slumped to 1.1% last year.
Leiters, who took over from Volkswagen CEO Oliver Blume at
the start of the year, has pledged a shift to higher-margin
sports cars and intensified cost cuts, promising details of his
recovery plan at a capital markets day in October.
"We shareholders look at Porsche today and see a shambles,"
Deka investment fund manager Ingo Speich will tell management,
according to excerpts from the text of his speech.
Porsche's strong brand gives grounds for optimism, but the
company must simplify its product offering in a more focused
strategy, Speich is set to say.