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Porsche trims outlook as tariffs add to 'storm' of challenges
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Porsche trims outlook as tariffs add to 'storm' of challenges
Jul 29, 2025 11:33 PM

BERLIN, July 30 (Reuters) - Volkswagen's embattled

luxury brand Porsche cut its full-year profitability

target on Wednesday after the EU's trade deal with U.S.

President Donald Trump and reported a 400-million-euro ($462

million) hit from tariffs in the first half.

The burden of tariffs on car imports to the United States

only added to Porsche's woes, as it undergoes a costly

restructuring while facing weakness in its key market China and

a sluggish transition to electric cars.

"We continue to face significant challenges around the

world. And this is not a storm that will pass," Porsche CEO

Oliver Blume said.

Taking into account the newly agreed tariff of 15% from

August 1, the German carmaker expects group sales this year in

the range of 37 to 38 billion euros, in line with its previous

forecast, and a return on sales of between 5 and 7%, down from a

previously expected 6.5-8.5% range.

Countermeasures such as price adjustments are included in

that outlook as Porsche seeks to mitigate the damage, the

company said.

Group figures released last week showed Porsche's operating

profit collapsing by 91% year on year in the second quarter, to

154 million euros.

($1 = 0.8655 euros)

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