July 1 (Reuters) - The English Premier League and

Microsoft ( MSFT ) on Tuesday announced a five-year partnership

where the cloud giant will infuse its artificial intelligence

Copilot into the league's digital platforms to provide quick

facts and statistics about matches.

Audiences and fans will be able to learn about Premier

League clubs, players, matches through an AI companion powered

by Microsoft's ( MSFT ) Copilot which can pull information from over 30

seasons of stats, 300,000 articles and 9,000 videos, they said.

AI has strongly resonated with sports leagues and sports

entertainment companies as they look to streamline the vast

troves of data to attract larger audiences and drive engagement.

Spain's LaLiga soccer league, which features clubs such as

Real Madrid and FC Barcelona, also uses AI in match analysis and

media production while clubs roll out AI-driven experiences to

engage more fans.

The Premier League, England's top soccer league, is also

migrating its core digital infrastructure to Microsoft Azure to

allow for easier AI integration and create a unified platform

for the league.