08:57 AM EST, 02/06/2026 (MT Newswires) -- Prime Drink Group ( DOMWF ) on Friday said it secured exclusive licenses from Prime Capital Investments for the rights to certain Beach Day Every Day (BDED) trademarks, in exchange for royalties and marketing and promotion fees.

The company said that these licenses will allow Prime to use the BDED brand exclusively in connection with the production and commercialization of ready-to-drink beverages and low-calorie cola beverages in North America (excluding Quebec).

The licenses have a five-year term, added the company.

"This licensing agreement marks an important step in the expansion of the Beach Day Every Day brand in North America," said Alexandre Cote, Prime's chief executive officer. "Prime will act as both a financial and marketing partner, actively contributing to accelerating the brand's growth potential in the United States and the rest of Canada. By obtaining these licenses, we are positioning the brand for faster expansion and long-term success."

Additionally, the company said that, following a due diligence review, it decided not to proceed with the acquisition of a 70% interest in 9375-4208 Quebec Inc., announced on April 7, 2025, whose main asset was the Relax Downlow brand.