07:15 AM EDT, 09/27/2024 (MT Newswires) -- Prudential (PUK) said Friday that it entered into a long-term strategic bancassurance partnership with Bank Syariah Indonesia.

Through this cooperation, Prudential will become Bank Syariah Indonesia's Syariah life insurance provider from early 2025, and Bank Syariah Indonesia will market, promote, distribute, and refer Prudential products to its customers.

The company said the partnership represents a "significant step" in Prudential's efforts to diversify its Indonesian operations, which have historically relied on the agency channel.

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