11:37 AM EDT, 10/13/2025 (MT Newswires) -- PubMatic ( PUBM ) said Monday it has entered a partnership with MNTN ( MNTN ) to expand access to premium connected TV advertising.

Supplying MNTN's ( MNTN ) Performance TV platform with PubMatic's ( PUBM ) direct access to top-tier streaming publishers like Paramount and NBCUniversal has resulted in a 10% revenue increase for publishers on PubMatic ( PUBM ) on a 14% rise in unique advertiser demand, the companies said.

The collaboration enables publishers to expand revenue beyond traditional advertiser segments while ensuring brand safety and the quality of inventory, the company said.

PubMatic ( PUBM ) shares rose 1.7% in recent trading while MNTN ( MNTN ) shares fell 2.4%.

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