11:02 AM EST, 11/21/2024 (MT Newswires) -- PubMatic ( PUBM ) and Xumo said Thursday that they are collaborating to make Xumo's advertisement inventory programmatically available on PubMatic ( PUBM ).

The companies said the integration will help advertisers unlock reach and targeting on the Xumo platform. Xumo is a streaming platform joint venture between Comcast ( CMCSA ) and Charter Communications ( CHTR ) .

Financial terms of the partnership were not disclosed.

PubMatic ( PUBM ) shares were up 2.3% in recent trading.

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