10:29 AM EDT, 04/10/2024 (MT Newswires) -- PubMatic ( PUBM ) said Wednesday that it struck a partnership with Roblox ( RBLX ) to enable programmatic media buying of Roblox's ( RBLX ) video advertising inventory when it becomes available later this year.

The partnership will allow more brands to reach Roblox's ( RBLX ) global community, while Roblox ( RBLX ) will gain scaled access to premium brand advertising demand, the company said.

Roblox ( RBLX ) shares were up about 3.3%, and PubMatic ( PUBM ) was down around 1% in recent trading.

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