09:13 AM EDT, 10/08/2025 (MT Newswires) -- PubMatic ( PUBM ) said Wednesday it has integrated Nvidia's ( NVDA ) artificial intelligence technology into its ad platform to meet programmatic advertising requirements and reduce revenue lost from slow processing and timeouts.

The company said the system now makes ad decisions up to five times faster, cutting latency to around one millisecond and reducing failed auctions by 85%.

The upgrade also allows real-time insights and faster analytics, helping publishers respond more quickly and recover ad dollars that would have been missed, it added.

PubMatic ( PUBM ) said the improvements also lower energy use by 30%.

PubMatic ( PUBM ) shares were up nearly 10% in Wednesday's premarket activity.