08:18 AM EDT, 06/21/2024 (MT Newswires) -- PVH (PVH) brand Tommy Hilfiger said Friday that it has entered a multi-year partnership with the US sailing team participating in the SailGP international sailing competition as their Official Lifestyle Apparel Partner.

The clothing and accessories brand said the partnership will debut at the season five opening of the Sail Grand Prix in November 2024.

As part of the deal, the Tommy Hilfiger logo will appear on the US SailGP team's F50 catamarans, team uniforms, and capsule collections, the company said. The partnership will also include exclusive events, including VIP hospitality and special guest experiences, Tommy Hilfiger added.

Shares of PVH were up 2.2% in recent Friday premarket activity.

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