Oct 17 (Reuters) - U.S. radio network Cumulus Media ( CMLS ) has
sued ratings giant Nielsen in federal court, accusing it of
illegally leveraging its dominance over national and local radio
audience data to stifle rivals and charge inflated prices.
Cumulus, which runs one of the largest radio station networks in
the United States, said in the lawsuit in Manhattan that Nielsen
was violating federal and state antitrust laws by conditioning
access to its national broadcast radio analytics on the purchase
of separate, costly local ratings data.
Nielsen sells national and local ratings data to networks,
which rely on that information to sell advertising. Cumulus buys
local ratings data, and its subsidiary Westwood One, which
produces national programming and services, purchases national
radio ratings data. Westwood One is the official network audio
broadcast partner of the National Football League.
Atlanta-based Cumulus alleges that Nielsen's sales policy
forces it to buy local ratings in markets where it doesn't need
them, or risk losing access to comprehensive national data that
Westwood One needs.
Nielsen did not immediately respond to a request for
comment.
In a statement, Cumulus said it was suing over
"anticompetitive conduct that we believe is unlawful and
damaging."
Cumulus owns and operates nearly 400 radio stations in more
than 80 markets across the country. Its lawsuit alleges that
Nielsen's sales scheme has affected hundreds of millions of
dollars of commerce.
The complaint accuses New York-based Nielsen of degrading
product quality, raising prices without justification and
blocking competitors from gaining footholds in the industry.
Cumulus warned that advertisers and radio stations will
suffer from reduced choice, inflated costs and diminished
innovation if Nielsen's conduct is allowed to flourish.
The lawsuit asked a federal judge to award unspecified
monetary damages and to issue a court order stopping Nielsen
from continuing allegedly unfair business practices.
The case is Cumulus Media New Holdings Inc v. The Nielsen
Company LLC, U.S. District Court, Southern District of New York,
No. 1:25-cv-08581.
For plaintiff: Jennifer Fleury and Charles Loughlin of Hogan
Lovells
For defendant: No appearance yet
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