Rasna, the manufacturer of instant fruit based concentrate, has launched a new range of health products under its brand 'Rasna Native Haat' and has appointed badminton player Saina Nehwal as its brand ambassador. The product portfolio under the new brand includes Honey Vita, Badam Vita powder and Honey. Storyboard’s Farah Bookwala Vhora caught up with Piruz Khambatta, chairman of Rasna and spoke to him about the brand’s new strategy and their future plans.

First Published:Dec 8, 2018 2:03 PM IST