TORONTO (Reuters) - Royal Bank of Canada ( RY ) is betting on alternative investments and emerging markets debt and equity to boost its U.S. global asset management business, said new CEO Donald Sanya, who aims to ramp up hiring.

Born and raised in Nairobi, Kenya, Sanya took charge in August and leads a team of 225 employees in the U.S. where RBC manages about $470 billion in assets.

The U.S. global asset management team has added about 75 employees since 2020, and more will be added, Sanya said, without specifying how many.

Growth in the U.S. can come from emerging markets where RBC manages assets worth $35 billion; fixed income through RBC's Blue Bay fixed income platform, with $100 billion in assets; and alternative investments such as private equity, real estate, infrastructure and hedge funds, Sanya said.

"We really believe that this is an area that will continue to drive a lot of growth for us," he said in an interview.

Emerging market economies are expected to outpace developed market economies, he said, due to favorable demographic trends, increased domestic consumption and other long-term secular trends, making them an attractive option for investors.

Sanya said the bank sees attractive opportunities in private lending in emerging markets, a rapidly growing asset class, as investors seek to diversify by making loans to corporations.

"The increase in volatility in the marketplace, as well as the rate uncertainty, has caused opportunities to invest in fixed income and generate superior returns for clients," Sanya said, noting the demand for platforms to manage wealth as the aging population rises.